Resources • Marketing
Small business marketing that actually moves the needle
Use these free guides, checklists, and templates to pick the right channels, write better messaging, and build a simple system for consistent leads—without a big budget.
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A practical marketing toolkit for founders
Work through these core areas in order. Each section is designed to help you make one clear decision, create one useful asset, and measure one outcome.
Positioning & messaging
Clarify who you help, what you do, and why it’s different—then turn it into a simple message you can reuse everywhere.
Content that earns attention
Plan a lightweight content system (not a content calendar you’ll abandon) and create assets that answer real customer questions.
Channels & distribution
Choose 1–2 channels that match your audience and capacity, then build a repeatable weekly cadence for publishing and promotion.
Conversion basics
Improve your landing page, offer, and calls-to-action so traffic turns into subscribers, leads, and customers.
Make it measurable
Build a simple funnel you can track
Marketing gets easier when you define one goal, one primary metric, and one next step for every piece of content.
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Pick one primary goal
Examples: newsletter signups, discovery calls, waitlist joins, or product demos.
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Track one metric per channel
Focus on what matters (CTR, conversion rate, cost per lead) and ignore vanity metrics.
Popular marketing resources
Quick wins and foundational guides you can use today. (Add these to your bookmarks and work through one per week.)
Marketing plan (1-page template)
Define your audience, offer, channels, and weekly actions in 20 minutes.
Brand messaging worksheet
Turn your value into a clear headline, subhead, and proof points.
Content ideas bank
A repeatable framework for generating topics your customers search for.
Email newsletter starter kit
Set up your first welcome sequence and a sustainable send schedule.
Social posting system
Create, repurpose, and schedule posts without living on social media.
Landing page checklist
Improve clarity, trust, and conversion with a simple QA list.
Marketing FAQs for small businesses
Clear answers to the questions we see most often from founders and side hustlers.
How do I choose the right marketing channel?
Start with where your customers already pay attention, then choose the channel you can show up for consistently for 8–12 weeks.
Do I need a big social following to get leads?
No. A small audience plus a clear offer and a strong call-to-action can outperform a large audience with no next step.
What should I track if I’m just starting?
Track one thing: conversions to your next step (email signups, calls booked, purchases). Add more metrics later.
How often should I email my list?
Pick a schedule you can sustain (weekly or biweekly). Consistency matters more than frequency.
What’s the fastest way to improve my website conversions?
Tighten your headline, add proof (testimonials, results, examples), and make one primary CTA obvious above the fold.
Should I run ads right away?
Usually not. Get your messaging and conversion path working organically first, then use ads to scale what’s already converting.
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Short, practical lessons on messaging, content, and conversion—plus new templates as we publish them.